Subho Chakraborty
Digital Strategist & Content Marketer
Content Showcase
One way Content can Maximize Strategy is by being creative and/or memorable. For ex, a Backronym of Content could be: Can Optimally Negotiate The Emerging New Trends.
I always do social listening & research (ad) copy that had high engagement in the past. Dont forget to scroll to the end, to see how I used to Ghost Write interviews for a CMO!
AR-VR company in Dubai
Instagram Ad, Company Presentation
Situation: Consulted remotely for Transcenda, a Dubai-based IT & AR-VR services company.
Task: Help develop Instagram Ad campaigns to attract clients for mainly AR-VR services & create presentation to convince them. Refine web copy
Action: Selected visuals & wrote ad copy (RHS). Drafted a winning pitch deck (few slides shown here). And I helped polish their initial site copy
Result: Generated quality leads. They were pitched with the PPT. Some copy was rehashed to do bespoke proposals. With my handy inputs Transcenda won clients in the Dubai market!
Attracting American Clients
For a Dot Com Startup
Situation: In Jan 2016 I founded Studentify, my own startup connecting Indian students with American colleges, (ie. a Monster.com in admissions space!)
Task: Create site UX, UI mock ups. Manage coding team to get site coded. Sign up Indian students. Convince US colleges to partner with Studentify.
Action: Made collateral to sign up Indian students. Created explainer video using the ARE (Ask Reward Easy) approach (click here to see). Did Cold Calling 2.0 email campaign targeting American colleges.
Result: Secured over a dozen American college clients, but ultimately couldn't generate enough traction to secure funding, leading to site's closure.
Key Takeaways: Learnt Video ad scripting, Cold Calling 2.0 email marketing, drafting web copy that sells, basics of site UX, UI design, managing IT team
Dubai Emerge Tech 2024
Press Release Copy for Dubai Event
Situation: Emerge Tech 2024 conference in Dubai on Sept 28th, needed some promotion. Indian PR company wanted backlinks.
​Task: Craft effective press release for Media Partner, ForPressRelease, from India, owned by Apt Idea Solutions.
Action: Wrote PR for ForPressRelease (owned by Apt Idea Solutions). Secured publication in MENA FN
Result: Increased the awareness and visibility for Emerge Tech 2024, helping attract more attendees. ForPressRelease got backlinks. Article can be read here.
IT Outsourcing from America
Web copy for high-end IT company in India
Situation: Socielo, led by a Silicon Valley veteran CTO, lacked a professional site to attract clients.
Task: Develop an elegant site to enhance credibility and win foreign clients.
Action: As CMO, conceived & wrote website copy (minus legal pages!). Designed logo and brand identity. Oversaw site development & launch
Result: Socielo now got a professional online presence, securing a $15,000 Java project from the USA. It continues to enhance their credibility, & discoverability, attracting further outsourcing.
Marketing Wearable Air Purifier
Web copy, SM pages and Content for them
Situation: AeroGuard is a reseller of Japanese "wearable" air-purification cards in India.
Task: Touch up their site, Create their SM profiles, create AD copy and run ads on Fb to drive sales.
Action: First I made an explainer Video - then told my team to change the web copy and design, per my inputs. Finally ran performance marketing ads
Result: AeroGuard has started generating online sales. It will obviously be a parabolic take off and the high volume sales will happen once the Indian summer kicks in. We are likely to get bumper pay.
Brand Communication for CMO
Writing Articles in Biz Magazines
Situation: The CMO and scion of EuroSafety, required corporate communication expertise
Task: Provide him ghostwriting services for business magazines to maintain EuroSafety's public image and brand recall
Action: Authored many articles on behalf of the CMO, where I researched the PPE market and framed suitable responses to their questionnaire.
Result: Enhanced EuroSafety's brand visibility and reputation through prestigious publications.
